Hello,
Treatment by Brad.
B Vitamins—metabolism’s arc… fueling
THOUGHT,
LIFE.
FIRE,
Each of these ideas lean fully into Fizz’s coastal, laid-back identity while offering distinct slices of life that feel unscripted and real.
In the post-surf park up, towels, sandy boards, and sunburnt shoulders bring nostalgic beach energy to life, while props like esky lids, cracked cans, and zinc-covered faces capture that raw, aussie-summer grit.
The locked-off wide shots paired with rich film tones and high contrast create the sense that the viewer is observing real moments play out not staged, but stumbled upon. Also holding true to Fizz the brands vibrant flavours and feel.
Layered with strong Foley/SFX . Fizz cracks, ocean breeze, laughter, water slaps. The sound elevates each moment, transforming static frames into vibrant, immersive vignettes soaked in Fizz’s core DNA.
Creative 1
1
2
“Post-Surf Park up”
Theme: Coastal lifestyle, spontaneity, young freedom
Time of Day: Golden hour / pre-sunset
Setting: Their driveway, sand everywhere, boards out, towels draped, wetsuits peeled halfway of, some draped on the car.
Talent: 4 friends (2 girls, 2 guys), all with wet hair, sun-kissed skin, wearing mismatched beach towels, loose tanks, bikinis, board shorts.
3
Shot's
2. Close Up:
A cold Hard Fizz can cracking open, condensation dripping.
1. Wideshot
Locked-off wide shot from the back of a steezy old car with boot open, revealing the entire hangout. Beach Chairs parked up, towles swung over them.
Sound Design:
Seagulls.
Subtle ocean waves in the distance.
A can crack-fizz.
Music faintly playing from a UE Boom.
4
Calcium — bones stand tall... muscles
ignite.
Art Department notes.
Art Dept Notes:
Surf wax, sandy towels, fins, sunscreen tubes, and colourful beach bags.
Fizz cans everywhere – some open, some half-drunk.
Skateboard leaned up against the car.
Rearview mirror hanging with fuzzy dice.
Creative 2
5
6
"The Backyard Sprinkler”
Theme: Joy, chaos, embracing the now.
Time of Day: 2pm – harsh, bright midday
Setting: A backyard with patchy grass, kiddie pool, and mismatched outdoor furniture, sunburnt skin. People are relaxing when someone comes in with a hose and disturbs the peace.
Characters: 5 young adults, in swimwear, barefoot, silly, soaked.
7
Shots
2. Close up:
Close up of drink on the ground, girl lying down in the sun. She gets sprayed start's yelling at the guy, leaves frame as runs towards him.
1. Wideshot:
Wide, symmetrical backyard shot. Calm sunbathing until a man comes in with a hose and sprays down everone. Chaos begins.
Sound Design:
Fizz crack's of can opening.
Zzzzzzzzzzzt of the hose.
Laughter & screaming from the girls.
8
Calcium — bones stand tall... muscles
ignite.
Art Department notes.
Art Dept Notes:
Plastic flamingos, beach balls, anything uniqley Aussie.
Neon Fizz-branded esky.
Lawn games like ring toss or slip’n’slide.
Towels, Tanlines and heatwaves.
9
B Vitamins—metabolism’s arc… fueling
Why this works?
THOUGHT,
LIFE.
FIRE,
I’ve noticed over the past few months that creators are releasing these killer narrative-driven, simple-concept videos that blow up on socials when executed well. I’m no marketing guru. I just obsess over how they look and feel.
My wheel house is a space using cinematic lighting and composition. Crafting visuals that feel intentional, composed, and purposeful.
10
B Vitamins—metabolism’s arc… fueling
Deus ex Machina
THOUGHT,
LIFE.
FIRE,
One campaign I loved was Deus Ex Machina’s Summer 2025 drop. They released a series of videos where the talent wore the new pieces naturally, without making it feel like a hard sell. It felt subtle, real, and effortless.
That same approach suits Fizz. If we show the product as part of genuine, lived-in moments, it becomes part of a lifestyle, not just a brand. It’s about capturing the feeling, not forcing the message.
11
B Vitamins—metabolism’s arc… fueling
The shot
speaks itself
THOUGHT,
LIFE.
FIRE,
This style perfectly supports what we’re trying to do with Fizz because it aligns with the brand’s raw, effortless energy.
By using locked-off, observational framing, we’re not forcing a narrative, we’re letting the moment breathe.
This style allows the product to exist naturally within the scene, making it feel like an organic part of the culture.
Electrolytes
Glutamine
L-Carnitine...
recover, transform, transcend.
12
With the resources and community around Fizz, I don’t think we’ll have any trouble finding talent, there’s already such a great mix of personalities to work with. We’re looking for youthful, fun, and energetic individuals who can bring real life to the scenes, with a touch of cheekiness and playfulness when the moment calls for it.
For the scenes above, we’d need the following…
Resources
- 1 x Gaffer w/ a small lighiting package.
(Difusion, 4x4 floppy, Light stands, 1x Apeture 1200D)
- A cam
- Len's
- Tripod
- Zoom recorder w/mic (For Sound)
- Props such as lawn chars, hose, Fizz cans &. eskis so on...
- A van to transport all props and elements
- 5 to 8 different talent
With the resources and community around Fizz, I don’t think we’ll have any trouble finding talent, there’s already such a great mix of personalities to work with. We’re looking for youthful, fun, and energetic individuals who can bring real life to the scenes, with a touch of cheekiness and playfulness when the moment calls for it.
For the scenes above, we’d need the following…
lighting
Camera:
Art Dept.
talent
13
B Vitamins—metabolism’s arc… fueling
THOUGHT,
LIFE.
FIRE,
Cutdowns can be made for each scene also. For different paid ad's etc...
- 15 second edit
- 10 seconds edit
- 6 second edit
Deliverables
We’ll be shooting with multi-platform delivery in mind, capturing everything in
1:1, 16:9 & 9:16 formats.
This ensures we have clean, native framing for every major platform, from Instagram feed and stories, to TikTok, Reels, and YouTube.
Outputs
Electrolytes
Glutamine
L-Carnitine...
recover, transform, transcend.
14
Info
1 x day shoot
2 x locations
weather dependant
Shot, Edited and Graded by Brad with approval by FIZZ.
PDF of full budget here
Costs
Key Costs Amount (AUD)
Gear $440
Crew $2,600
Extras $300
Total Budget
$3340